Designed to shape your vision:
Creative direction is about clarity, intention, and cohesion.
It defines how your brand looks, feels, and communicates visually across all platforms.
We help shape and guide your visual identity by translating ideas, values, and concepts into a clear creative direction. This service is ideal for clients who know what they want to say, but need help defining how to say it visually.
As part of this process, we also create a short cinematic video that brings the visual direction to life, allowing you to immediately see and apply the creative vision in motion.
The goal is to create a strong visual foundation that brings consistency, confidence, and purpose to your brand.
- Visual clarity
- Creative alignment
- Intentional design
What’s Included:
- Creative direction and visual strategy
- Concept development and aesthetic guidance
- Moodboards and visual references
- Direction for photo and video production
- One (1) short cinematic video representing the visual direction
- Consistent visual language across content
- Support throughout the creative process
- Up to three (3) revision rounds
Best for:
Brands defining or refining their visual identity
Clients who know what they want to say but not how
Projects requiring visual consistency and direction
Businesses building long-term brand presence
Creative foundations for future photo and video content
Strong visuals start with clear direction
At Ayahuasca Films, we approach creative direction as a collaborative process. We listen, explore, and refine ideas until a clear visual language emerges — one that feels authentic, intentional, and aligned with your goals.
This process ensures that every photo, video, and piece of content feels connected and purposeful, rather than random or disconnected.
Vision Before Execution
We begin by understanding your brand’s story, values, and objectives.
From there, we define visual references, mood, tone, and direction. Whether your brand is bold, minimal, artistic, or refined, the creative direction becomes the guide that informs every visual decision moving forward.
Direction creates consistency. Consistency builds identity.
Creative Visual Approach
We approach creative direction with structure and flexibility:
- Concept development and visual references
- Moodboards and aesthetic exploration
- Visual storytelling guidance
- Direction for photo and video production
- Alignment across platforms and campaigns
The result is a clear visual identity that feels intentional, recognizable, and sustainable over time.